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5.28.2026

Hyundai KONA Campaign

Hyundai's New Hispanic Marketing Campaign for the 2026 Kona Gives "No Inventes" a Whole New Meaning
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5.19.2026

The World Cup Is Coming to Houston. The Real Work Has Already Started.

Alex López Negrete shares how brands can prepare for World Cup 2026 and connect through authentic soccer culture.
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4.1.2026

Driving Towards the Future of True Hispanic Representation with a Big Win!

MediaPost honors Hyundai and Lopez Negrete with Best Multicultural Campaign for "Elevating What's Next."
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2.10.2026

Super Bowl LX Ads Analysis: A Multicultural Perspective

Alex López Negrete analyzes Super Bowl LX through a multicultural lens and explores the missed opportunity for brands.
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1.14.2026

Outlook for Multicultural Marketing and Diversity in 2026

Alex López Negrete shares why authenticity, cultural fluency, and trust will define multicultural marketing in 2026.
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10.31.2025

5 Campaigns. 1 Agency. Total Impact.

Lopez Negrete earned five spots on Ad Age's Hispanic Heritage Month campaign roundup, showcasing culture-driven creativity.
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10.6.2025

Don't Go Quiet: Key Takeaways from Ad Age featuring Patrick Lopez‑Negrete

Ad Age highlights ways to re-engage Hispanic consumers while featuring insights from Patrick Lopez-Negrete.
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9.24.2025

Bilingual Hyundai Campaign Celebrates Latino Ambition

Hyundai's bilingual Palisade campaign celebrates Latino ambition, achievement, and staying true to cultural values.
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9.16.2025

Un Paquete. Mil Posibilidades.

Natura's launches a social-first U.S. campaign powered by 17 Central American creators.
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9.15.2025

Our Co-Founder, President, and CEO Quoted in The New Your Times!

Alex López Negrete shares insights on The Moment, a podcast serving bilingual, second-generation Latino audiences.
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