What's New at Lopez Negrete Communications

10.14.2024

AIMM Honours Industry Leaders Who Champion Inclusive Marketing as a Catalyst for Business Growth

The AIMM Trailblazer Award recognizes AIMM members who have distinguished and extraordinary careers in advertising.

9.28.2024

DOUBLE WIN for LNC & Hyundai at the ARF David Ogilvy Awards

These awards are a testament to Lopez Negrete’s strategic collaboration with our Hyundai clients.

9.10.2024

Influencer Marketing Has Taken Center Stage in Content Strategy

The 2024 Hispanic Content Report highlights and celebrates our Latino Network of Creators.

8.22.2024

Lopez Negrete lanza una herramienta para influencers y creadores bilingües y biculturales

"Los influencers y el marketing de influencers se han convertido en parte integral del marketing, y no es difícil ver por qué”

6.6.2024

Ana Crandell named VP Media Services at Lopez Negrete

Lopez Negrete Communications welcomes Ana Crandell as its new Vice President, Media Services

6.5.2024

Compradores Hispanos: motor de ventas para Hyundai en Estados Unidos

Atraer al público latino, sobre todo a la generación más joven, es algo más que reconocimiento.

5.24.2024

See the World in a New Light through the All-New Santa Fe

Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-New Santa Fe Marketing Campaign

3.28.2024

Hyundai recibe premio de mejor marketing multicultural por la campaña "Cautionary Tales"

Hyundai recibe el prestigioso reconocimiento de MediaPost por "Cautionary Tales", campaña hispana creada por Lopez Negrete Communications.

3.5.2024

MediaPost Names Best In Auto Marketing For 2023

Best Multicultural or Interest Group Campaign goes to Hyundai for its “Cautionary Tales” campaign

2.19.2024

Community and Diversity Lead to Strong Showing at the 62nd AAF Awards

Lopez Negrete won 21 honors at the 62nd Annual American Advertising Federation-Houston Chapter Awards.

12.26.2023

¡Que Onda! con Alex Lopez Negrete

¡Que Onda! Magazine Houston en entrevista exclusiva con Alex Lopez Negrete

10.10.2023

Ad of the Day: Hyundai conveys delicate Hispanic family dynamics in bilingual ‘¿Viste?’ ad

Among Hispanics, familism is a core cultural value that runs deep through generations.

10.6.2023

McDonald’s celebra Mes de la Herencia Hispana con ayuda de Snapchat

La campaña dio al usuario la oportunidad de formar parte de las coloridas obras de arte que adornan y embellecen a ambas ciudades.

10.4.2023

"Cualquier beneficio racional de una marca responde a una necesidad emocional"

Los usuarios siempre queremos saber cómo las marcas mejoran nuestras vidas

8.17.2023

New Campaign from The Ad Council and Alzheimer's Association

Encouraging Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer's Disease

8.16.2023

AdCouncil's Alzheimer's Campaign Targets Hispanics

We’re hoping this campaign will open an important conversation about what getting older really brings, so we can avoid misconceptions

5.16.2023

Our very own Fernando Osuna, shares exclusive insights into our award-winning "Holiday House" campaign

Lopez Negrete Communications fue premiada en los Premios a la Excelencia Estratégica HMC 2023 por su campaña Holiday House

5.2.2023

Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 5 and 6

A new Spanish-language campaign for the IONIQ 5 and 6 that helps debunk electric vehicle myths.

5.2.2023

Hyundai y Lopez Negrete con una nueva campaña del IONIQ 6 dirigida al mercado hispano

Nueva campaña en español para el IONIQ 6 que ayuda a desmentir los mitos sobre los vehículos eléctricos.

4.20.2023

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.

4.19.2023

Lopez Negrete Communications es galardonada con dos codiciados premios Mosaic Awards del District 10

La agencia fue nombrada ganadora en los premios Mosaic Awards 2023 del District 10 de la American Advertising Federation

2.22.2023

Lopez Negrete Communications gana el galardón Mosaic Awards a la Diversidad

La agencia independiente hispana más grande del país recibió un total de 19 trofeos durante la 61.a entrega de los premios de la AAF–Houston

2.19.2023

Hispanic-Owned Agency Takes Home 19 Trophies at Houston Advertising Awards

Lopez Negrete won 19 honors at the 61st Annual AAF-Houston Chapter Awards, including the "Best of Show" for the 18th time.

1.23.2023

“A Bilingual Campaign Allows for Better Communication with Each Hispanic Acculturation Segment.”

Hyundai Motor America has developed and launched its first bilingual creative campaign targeting both the Hispanic and general U.S. markets

1.19.2023

Las millas que nos unen

Hyundai y Lopez Negrete Communications presentan su primera campaña bilingüe centrada en "Las millas que nos unen"

1.19.2023

US Ad of the Day: ‘The miles that unite us’

Hyundai’s first bilingual campaign closes cultural gaps by emphasizing ‘The miles that unite us.’

12.13.2022

Lopez Negrete and Hyundai Go Beyond the Vehicle in New “Coach Mom” Campaign

"Our inaugural campaign with Lopez Negrete opens dialogue with Hispanic segments to unite with life’s most memorable moments”

12.12.2022

López Negrete y Hyundai lanzan “Mamá entrenadora”

Nuestra campaña inaugural abre el diálogo con los segmentos hispanos para unificar los momentos más memorables en la vida

10.17.2022

Lopez Negrete wins in multiple categories at the ARF David Ogilvy Awards show

Lopez Negrete Communications received received six awards at the 2022 ARF David Ogilvy Awards

10.4.2022

Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work

Tom Hanks and Pepsi played a big part in the ACD's early interest in advertising

9.21.2022

Hispanic Marketing Industry Evolution

As we celebrate another Hispanic Heritage Month, what has changed in the industry over the past two decades?

8.11.2022

Lopez Negrete Communications es anunciada como la agencia hispana oficial de Hyundai Motor America

Lopez Negrete Communications fue elegida por Hyundai Motor America como su agencia de mercadotecnia hispana en EE. UU.

8.11.2022

Hyundai Motor America selects Lopez Negrete Communications as it's Hispanic Marketing Agency of Record

Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences

5.19.2022

Two Hispanic Marketing Council Strategic Excellence Awards

Lopez Negrete Communications receives two Hispanic Marketing Council Strategic Excellence Awards

3.16.2022

ANA begins campaign to combat Online Hate Speech

The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad

3.1.2022

Welcome Juan Ruiz as Director of Research

Lopez Negrete Communications welcomes Hispanic marketing veteran Juan Ruiz as Director of Research

2.21.2022

17th Best of Show and most Gold Honors at ADDY Awards Show

Lopez Negrete Communications takes home 17th Best of Show and most Gold Honors at American Advertising Federation-Houston ADDY Awards Show

1.14.2022

More YES to “Yes! To Census 2020” Campaign

“Yes! To Census 2020” Campaign for City of Houston and Harris County continues to earn accolades

9.24.2021

FEMA & Ad Council new “Listo” campaign

FEMA and Ad Council release new Latino-focused PSAS campaign urging communities to be “Listos”

9.20.2021

Hispanic Heritage Month in Houston

Richness of Latino Culture and History celebrated in Houston

8.19.2021

LatinSpots 162: "Este es el momento"

Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas.

7.12.2021

Two National Honors by Public Relations Society of America

Lopez Negrete Communications awarded two National Honors by Public Relations Society of America

7.11.2021

How to be around people again

How to be around people again: A guide for back-to-office anxiety and awkwardness

7.10.2021

AAF Mosaic Champions for Diversity

Lone Star State Entrepreneurs named Mosaic Champions for Diversity by American Advertising Federation

7.9.2021

2021 Diversity in Business Awards honorees

Houston Business Journal reveals company honorees for 2021 Diversity in Business Awards

What'snew

The latest noticias

Lopez Negrete Communications Launches Influencer Proprietary Tool for Bilingual and Bicultural Creators to Join

AIMM Honours Industry Leaders Who Champion Inclusive Marketing as a Catalyst for Business Growth

DOUBLE WIN for LNC & Hyundai at the ARF David Ogilvy Awards

Influencer Marketing Has Taken Center Stage in Content Strategy

Lopez Negrete lanza una herramienta para influencers y creadores bilingües y biculturales

Ana Crandell named VP Media Services at Lopez Negrete

Compradores Hispanos: motor de ventas para Hyundai en Estados Unidos

See the World in a New Light through the All-New Santa Fe

Hyundai recibe premio de mejor marketing multicultural por la campaña "Cautionary Tales"

MediaPost Names Best In Auto Marketing For 2023

Community and Diversity Lead to Strong Showing at the 62nd AAF Awards

¡Que Onda! con Alex Lopez Negrete

Ad of the Day: Hyundai conveys delicate Hispanic family dynamics in bilingual ‘¿Viste?’ ad

McDonald’s celebra Mes de la Herencia Hispana con ayuda de Snapchat

"Cualquier beneficio racional de una marca responde a una necesidad emocional"

New Campaign from The Ad Council and Alzheimer's Association

AdCouncil's Alzheimer's Campaign Targets Hispanics

Our very own Fernando Osuna, shares exclusive insights into our award-winning "Holiday House" campaign

Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 5 and 6

Hyundai y Lopez Negrete con una nueva campaña del IONIQ 6 dirigida al mercado hispano

Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards

Lopez Negrete Communications es galardonada con dos codiciados premios Mosaic Awards del District 10

Lopez Negrete Communications gana el galardón Mosaic Awards a la Diversidad

Hispanic-Owned Agency Takes Home 19 Trophies at Houston Advertising Awards

“A Bilingual Campaign Allows for Better Communication with Each Hispanic Acculturation Segment.”

Las millas que nos unen

US Ad of the Day: ‘The miles that unite us’

Lopez Negrete and Hyundai Go Beyond the Vehicle in New “Coach Mom” Campaign

López Negrete y Hyundai lanzan “Mamá entrenadora”

Lopez Negrete wins in multiple categories at the ARF David Ogilvy Awards show

Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work

Hispanic Marketing Industry Evolution

Lopez Negrete Communications es anunciada como la agencia hispana oficial de Hyundai Motor America

Hyundai Motor America selects Lopez Negrete Communications as it's Hispanic Marketing Agency of Record

Two Hispanic Marketing Council Strategic Excellence Awards

ANA begins campaign to combat Online Hate Speech

Welcome Juan Ruiz as Director of Research

17th Best of Show and most Gold Honors at ADDY Awards Show

More YES to “Yes! To Census 2020” Campaign

FEMA & Ad Council new “Listo” campaign

Hispanic Heritage Month in Houston

LatinSpots 162: "Este es el momento"

Two National Honors by Public Relations Society of America

How to be around people again

AAF Mosaic Champions for Diversity

2021 Diversity in Business Awards honorees

It’s better when we meet

What's
new