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12.11.2024
American Advertising Federation announces its 2025 Advertising Hall of Fame inductees
Linda Boff, John Hayes, David Lubars, Alex López Negrete, Raja Rajamannar, Lisa Sherman, Rishad Tobaccowala, Susan Wojcicki and Mars
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12.11.2024
Alex López Negrete, pionero de la publicidad hispana, ingresa al Salón de la Fama de la Publicidad de la AAF
“Me siento completamente asombrado y muy agradecido”
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12.11.2024
Alex Lopez Negrete to be inducted into the AAF Advertising Hall of Fame of 2025
When you think about a Hall of Fame, you think of people who represent the very best minds our industry has to offer
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10.14.2024
AIMM Honours Industry Leaders Who Champion Inclusive Marketing as a Catalyst for Business Growth
The AIMM Trailblazer Award recognizes AIMM members who have distinguished and extraordinary careers in advertising.
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9.28.2024
DOUBLE WIN for LNC & Hyundai at the ARF David Ogilvy Awards
These awards are a testament to Lopez Negrete’s strategic collaboration with our Hyundai clients.
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9.10.2024
Influencer Marketing Has Taken Center Stage in Content Strategy
The 2024 Hispanic Content Report highlights and celebrates our Latino Network of Creators.
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8.22.2024
Lopez Negrete lanza una herramienta para influencers y creadores bilingües y biculturales
"Los influencers y el marketing de influencers se han convertido en parte integral del marketing, y no es difícil ver por qué”
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8.22.2024
Lopez Negrete Communications Launches Influencer Proprietary Tool for Bilingual and Bicultural Creators to Join
"This tool is the result of more than a decade of partnerships between our clients, the best Latino influencers in the U.S., and our team"
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6.6.2024
Ana Crandell named VP Media Services at Lopez Negrete
Lopez Negrete Communications welcomes Ana Crandell as its new Vice President, Media Services
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6.5.2024
Compradores Hispanos: motor de ventas para Hyundai en Estados Unidos
Atraer al público latino, sobre todo a la generación más joven, es algo más que reconocimiento.
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5.24.2024
See the World in a New Light through the All-New Santa Fe
Hyundai Invites Hispanic Consumers to See the World in a New Light through the All-New Santa Fe Marketing Campaign
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3.28.2024
Hyundai recibe premio de mejor marketing multicultural por la campaña "Cautionary Tales"
Hyundai recibe el prestigioso reconocimiento de MediaPost por "Cautionary Tales", campaña hispana creada por Lopez Negrete Communications.
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3.5.2024
MediaPost Names Best In Auto Marketing For 2023
Best Multicultural or Interest Group Campaign goes to Hyundai for its “Cautionary Tales” campaign
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2.19.2024
Community and Diversity Lead to Strong Showing at the 62nd AAF Awards
Lopez Negrete won 21 honors at the 62nd Annual American Advertising Federation-Houston Chapter Awards.
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12.26.2023
¡Que Onda! con Alex Lopez Negrete
¡Que Onda! Magazine Houston en entrevista exclusiva con Alex Lopez Negrete
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10.10.2023
Ad of the Day: Hyundai conveys delicate Hispanic family dynamics in bilingual ‘¿Viste?’ ad
Among Hispanics, familism is a core cultural value that runs deep through generations.
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10.6.2023
McDonald’s celebra Mes de la Herencia Hispana con ayuda de Snapchat
La campaña dio al usuario la oportunidad de formar parte de las coloridas obras de arte que adornan y embellecen a ambas ciudades.
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10.4.2023
"Cualquier beneficio racional de una marca responde a una necesidad emocional"
Los usuarios siempre queremos saber cómo las marcas mejoran nuestras vidas
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8.17.2023
New Campaign from The Ad Council and Alzheimer's Association
Encouraging Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer's Disease
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8.16.2023
AdCouncil's Alzheimer's Campaign Targets Hispanics
We’re hoping this campaign will open an important conversation about what getting older really brings, so we can avoid misconceptions
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5.16.2023
Our very own Fernando Osuna, shares exclusive insights into our award-winning "Holiday House" campaign
Lopez Negrete Communications fue premiada en los Premios a la Excelencia Estratégica HMC 2023 por su campaña Holiday House
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5.2.2023
Hyundai and Lopez Negrete Help Debunk Electric Vehicle Myths in New Hispanic Campaign for IONIQ 5 and 6
A new Spanish-language campaign for the IONIQ 5 and 6 that helps debunk electric vehicle myths.
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5.2.2023
Hyundai y Lopez Negrete con una nueva campaña del IONIQ 6 dirigida al mercado hispano
Nueva campaña en español para el IONIQ 6 que ayuda a desmentir los mitos sobre los vehículos eléctricos.
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4.20.2023
Lopez Negrete Communications Honored with Two Coveted District 10 Mosaic Awards
Lopez Negrete Communications was announced as a 2023 Mosaic Award winner by the American Advertising Federation Tenth District.
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4.19.2023
Lopez Negrete Communications es galardonada con dos codiciados premios Mosaic Awards del District 10
La agencia fue nombrada ganadora en los premios Mosaic Awards 2023 del District 10 de la American Advertising Federation
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2.22.2023
Lopez Negrete Communications gana el galardón Mosaic Awards a la Diversidad
La agencia independiente hispana más grande del país recibió un total de 19 trofeos durante la 61.a entrega de los premios de la AAF–Houston
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2.19.2023
Hispanic-Owned Agency Takes Home 19 Trophies at Houston Advertising Awards
Lopez Negrete won 19 honors at the 61st Annual AAF-Houston Chapter Awards, including the "Best of Show" for the 18th time.
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1.23.2023
“A Bilingual Campaign Allows for Better Communication with Each Hispanic Acculturation Segment.”
Hyundai Motor America has developed and launched its first bilingual creative campaign targeting both the Hispanic and general U.S. markets
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1.19.2023
Las millas que nos unen
Hyundai y Lopez Negrete Communications presentan su primera campaña bilingüe centrada en "Las millas que nos unen"
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1.19.2023
US Ad of the Day: ‘The miles that unite us’
Hyundai’s first bilingual campaign closes cultural gaps by emphasizing ‘The miles that unite us.’
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12.13.2022
Lopez Negrete and Hyundai Go Beyond the Vehicle in New “Coach Mom” Campaign
"Our inaugural campaign with Lopez Negrete opens dialogue with Hispanic segments to unite with life’s most memorable moments”
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12.12.2022
López Negrete y Hyundai lanzan “Mamá entrenadora”
Nuestra campaña inaugural abre el diálogo con los segmentos hispanos para unificar los momentos más memorables en la vida
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10.17.2022
Lopez Negrete wins in multiple categories at the ARF David Ogilvy Awards show
Lopez Negrete Communications received received six awards at the 2022 ARF David Ogilvy Awards
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10.4.2022
Creative Flavor: Luis Vásquez Navigates Chaos to Get to the Heart of the Work
Tom Hanks and Pepsi played a big part in the ACD's early interest in advertising
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9.21.2022
Hispanic Marketing Industry Evolution
As we celebrate another Hispanic Heritage Month, what has changed in the industry over the past two decades?
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8.11.2022
Lopez Negrete Communications es anunciada como la agencia hispana oficial de Hyundai Motor America
Lopez Negrete Communications fue elegida por Hyundai Motor America como su agencia de mercadotecnia hispana en EE. UU.
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8.11.2022
Hyundai Motor America selects Lopez Negrete Communications as it's Hispanic Marketing Agency of Record
Agency to Support Hyundai’s Multicultural Marketing Group in Reaching U.S. Hispanic Audiences
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5.19.2022
Two Hispanic Marketing Council Strategic Excellence Awards
Lopez Negrete Communications receives two Hispanic Marketing Council Strategic Excellence Awards
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3.16.2022
ANA begins campaign to combat Online Hate Speech
The marketer trade group kicks off pilot for global effort with full-page Wall Street Journal ad
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3.1.2022
Welcome Juan Ruiz as Director of Research
Lopez Negrete Communications welcomes Hispanic marketing veteran Juan Ruiz as Director of Research
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2.21.2022
17th Best of Show and most Gold Honors at ADDY Awards Show
Lopez Negrete Communications takes home 17th Best of Show and most Gold Honors at American Advertising Federation-Houston ADDY Awards Show
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1.14.2022
More YES to “Yes! To Census 2020” Campaign
“Yes! To Census 2020” Campaign for City of Houston and Harris County continues to earn accolades
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9.24.2021
FEMA & Ad Council new “Listo” campaign
FEMA and Ad Council release new Latino-focused PSAS campaign urging communities to be “Listos”
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9.20.2021
Hispanic Heritage Month in Houston
Richness of Latino Culture and History celebrated in Houston
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8.19.2021
LatinSpots 162: "Este es el momento"
Buscar nuevas y mejores formas de trabajar, colaborar, atraer talento y de crecer para proteger las marcas.
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7.12.2021
Two National Honors by Public Relations Society of America
Lopez Negrete Communications awarded two National Honors by Public Relations Society of America
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7.11.2021
How to be around people again
How to be around people again: A guide for back-to-office anxiety and awkwardness
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7.10.2021
AAF Mosaic Champions for Diversity
Lone Star State Entrepreneurs named Mosaic Champions for Diversity by American Advertising Federation
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7.9.2021
2021 Diversity in Business Awards honorees
Houston Business Journal reveals company honorees for 2021 Diversity in Business Awards
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