A World Cup campaign that celebrated the traditions behind every toast. For the Latino community, fútbol is more thana game; it’s the chants, the flags, the rituals before kickoff, and la emociónwe share with our gente. Inspiredby the idea that while nations compete for one trophy, every country has itsown way to celebrate, we invited fans to discover the iconic beverages thatrepresent cultures around the world, from mezcal and tequila to malbec, cava,cachaça, and aguardiente, all available at Total Wine & More. By turningthe brand's unmatched selection into a journey through global traditions, weeducated consumers while reinforcing Total Wine & More as the destinationfor authentic drinks from around the world. The integrated campaign came tolife through social media, digital display, OOH, influencer partnerships,shopper marketing, and a dedicated World Cup experience across the brand'swebsite.
