Latino GenZers cherish freedom, authenticity, and spontaneity while avoiding monotony. They want the assurance of being able to explore anywhere at any time.
How can we align KONA's vibrant energy with our consumers' spirit and demonstrate its versatility through its features?
We enlisted 4 creators, presented them with 12 plans, and gave them 24 hours. Each creator picked three plans to tackle with a Kona, without compromising their unique content style or voice. This allowed them to stay true to themselves while embarking on exciting new adventures.
Our digital channels and sports event signage lent strong support to this social campaign.