For the first-ever Hispanic campaign with H-E-B, we sought to connect with Millennials and Gen Z, showing how H-E-B bridges cultures through everyday moments, using language, products, and music.
We showcased the bicultural blend of everyday life among Hispanic Texans.
We turned popular cultural genres into catchy, bilingual songs about H-E-B products. These tunes, rooted in familiar sounds and rhythms, resonated with our Hispanic audience, making the products feel personal and relatable. The result? These songs became instant hits, bringing the tunes and the products into the spotlight.