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Alex López Negrete was honored with the Medallas de Cortez Lifetime Achievement Award at the 2025 Radio Ink Hispanic Radio Conference.

“Ni Perdón, Ni Permiso” celebrated unapologetic Latino self-expression through music, style, and culture.

Brands in the United States that are looking to connect with the colossal Latino community have turned to Lopez Negrete Communications

Eight Industry Legends and One Corporate Honoree Receive Industry's Most Esteemed Honor

On April 24th, the AAF hosted the ‘Biggest Night in Advertising’, the induction ceremonies for the 2025 Advertising Hall of Fame.

Every year, the American Advertising Federation celebrates industry legends by inducting them into its prestigious Advertising Hall of Fame.

Uno de los pioneros de la publicidad hispana en los Estados Unidos acaba de ser anunciado entre los integrantes del Hall of Fame de la AFF

“Me siento completamente asombrado y muy agradecido”

Linda Boff, John Hayes, David Lubars, Alex López Negrete, Raja Rajamannar, Lisa Sherman, Rishad Tobaccowala, Susan Wojcicki and Mars