Driving Towards the Future of True Hispanic Representation with a Big Win!

4.1.2026

Lopez Negrete’s “Elevating What’s Next” campaign for the all-new 2026 Palisade Hybrid took home the award for Best Multicultural or Interest Group Campaign at the Media Post Marketing: Automotive conference during the New York International Auto Show on April 1 in New York. From the storyline to the soundtrack to the rich imagery, this win is proof that when a brand leads with context-rich, culture-first storytelling and authentic representation. This is Lopez Negrete Communications’ second Media Post Automotive Award for our work with Hyundai Motor America.

Source: MediaPost

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