For many Hispanics, the yard is much more than just a part of the home. It is where families gather, children play, and memories are made. Our opportunity is to position Turf Builder as the tool that helps build a space as special as the moments that happen in it.
Help consumers understand that caring for their lawn does not have to compete with the other priorities in their lives, positioning Turf Builder as the easiest way to achieve a lawn they can be proud of.
We created a commercial that shows just how easy it can be to enjoy a great lawn. Through the image of a man relaxing peacefully in a hammock, we communicate a simple truth: the goal is not to spend more time working on your lawn, but more time enjoying it. In doing so, Turf Builder is positioned as the solution that helps create a healthy, beautiful lawn you can be proud of, with less effort and more time for the moments that matter most.