We kicked off the campaign with Latin Grammy nominee Leslie Grace and engaged inspiring authors like Paola Ramos and Armando Lucas Correa, who promoted it on their social media platforms.
Through these creators, the “Together Somos Más” campaign for Walmart celebrated the essence of our Latino community.
Emerging as a heartfelt tribute to the spirit of Hispanic Heritage Month through the journey and work of these artists.
Artist David Maldonado was commissioned to craft a mural displayed outside Walmart stores which was utilized as the campaign's VIS ID.
His design draws inspiration from sarape stripes, symbolizing the duality of Latino life, with the guitar signifying cultural preservation and the monarch butterfly representing migration.
Through this campaign, Walmart became the stage where impactful narratives of Latinos resonate not just during Hispanic Heritage Month but throughout the year—inspiring change, acceptance, and celebration of cultural richness.
