Tucson’s gas, hybrid, and plug-in hybrid models offer Hispanic young families a journey like no other, both in their vehicle and within their life stage.
This campaign highlights the power of Latinas to stay in touch with their families and seeks to engage the Latino audience about the Tucson, highlighting its spacious interior, intuitive technology and safety.
Because for Hyundai, a car is so much more than just a vehicle. It’s a means of bringing us together, literally and figuratively. It’s the place where memories are made, bonds are strengthened, and experiences are lived in any given mile.
And because each and every one of those miles is important, Hyundai thinks of every detail and feature in their vehicles to make those miles matter, and, most importantly, meaningful.