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5.28.2026
Hyundai KONA Campaign
Hyundai's New Hispanic Marketing Campaign for the 2026 Kona Gives "No Inventes" a Whole New Meaning
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3.28.2024
Hyundai recibe premio de mejor marketing multicultural por la campaña "Cautionary Tales"
Hyundai recibe el prestigioso reconocimiento de MediaPost por "Cautionary Tales", campaña hispana creada por Lopez Negrete Communications.
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3.5.2024
MediaPost Names Best In Auto Marketing For 2023
Best Multicultural or Interest Group Campaign goes to Hyundai for its “Cautionary Tales” campaign
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2.19.2024
Community and Diversity Lead to Strong Showing at the 62nd AAF Awards
Lopez Negrete won 21 honors at the 62nd Annual American Advertising Federation-Houston Chapter Awards.
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12.26.2023
¡Que Onda! con Alex Lopez Negrete
¡Que Onda! Magazine Houston en entrevista exclusiva con Alex Lopez Negrete
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10.10.2023
Ad of the Day: Hyundai conveys delicate Hispanic family dynamics in bilingual ‘¿Viste?’ ad
Among Hispanics, familism is a core cultural value that runs deep through generations.
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10.6.2023
McDonald’s celebra Mes de la Herencia Hispana con ayuda de Snapchat
La campaña dio al usuario la oportunidad de formar parte de las coloridas obras de arte que adornan y embellecen a ambas ciudades.
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10.4.2023
"Cualquier beneficio racional de una marca responde a una necesidad emocional"
Los usuarios siempre queremos saber cómo las marcas mejoran nuestras vidas
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8.17.2023
New Campaign from The Ad Council and Alzheimer's Association
Encouraging Hispanic Communities to Recognize the Differences Between Normal Aging and Early Signs of Alzheimer's Disease
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8.16.2023
AdCouncil's Alzheimer's Campaign Targets Hispanics
We’re hoping this campaign will open an important conversation about what getting older really brings, so we can avoid misconceptions
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