Connect and Engage with the Hispanic Market

Is your brand ready to tap into the growing influence and buying power of Latinos nationwide? The Latino Network of Creators from Lopez Negrete Communications can make it possible. We connect Fortune 500 brands with the vibrant Latino content creator and influencer community.

At a Glance

Influencer Marketing & Hispanics

Simply put, your brand can’t afford to ignore influencer marketing and the reach it will provide. Numbers don’t lie:

*Source: 2024 Winter MRI-Simmons USA

36%

of Hispanics follow influencers on social media

(compared to 21% of non-Hispanics)

23%

of Hispanics say social media influencers impact the brands they buy

(compared to 15% non-Hispanics)

22%

of Hispanics want to be more like the social media influencers they follow

(compared to 13% of non-Hispanics)

46%

of Hispanic Gen Zers follow influencers on social media

(compared to 41% of non-Hispanic cohorts)

38%

of Hispanic Millennials follow influencers on social media

(compared to 31% of non-Hispanic cohorts)

27%

of Hispanic Gen Xers follow influencers on social media

(compared to 16% of non-Hispanic cohorts)

21%

of Hispanic Boomers follow influencers on social media

(compared to 8% of non-Hispanic cohorts)

Empowering

Building Brand Trust and Bridging Communities

It takes more than a quick “Hola!” to engage Latino communities as a brand. With decades of experience under our belt, we know establishing brand trust starts by connecting brands with people and communities.

The Latino Network of Creators is the critical first step. Our platform helps brands find content creators and influencers that align with their voice. We also go the extra step and provide personalized social strategies and creator management to make sure your campaigns succeed.
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Check out some of our success stories to see how we help brands connect with the Latino audience.

Hyundai

KONA: Where to now?

A new Kona, 4 Latino creators, and 24 hours. See what happens when you ask a simple question: Where to now?

Houston Health Department

Houston Health Department: Your Choice. Their Health.

Our partnership with the Houston Health Department leveraged trusted community influencers to help push a nonjudgmental message aimed at cultivating faith in facts about the Covid vaccine for kids.

Census

City of Houston & Harris County Census 2020: Driving Community Engagement

Learn how Latino content creators and influencers helped us and the Census Bureau increase participation and representation within the Latino community.

Hyundai

IONIQ: Cautionary Tales

Thanks in part to the work of culturally savvy influencers, we debunked common myths about EVs and positioned Hyundai’s IONIQ 6 as Hispanic’s best choice.

Walmart

Walmart Holiday House: Unleash the Power of Collaboration

Check out how Latino content creators boosted our partnership with Walmart to create a memorable holiday campaign that resonated with the Latino community.