From bright minds comes brilliant thinking, and at Lopez Negrete we bring the best and brightest minds into every opportunity. We wouldn’t be who we are today without these key individuals who pour their hearts into everything they do.
Alex López Negrete President and CEO
Alex is intricately involved in providing strategic counsel and creative direction to all of the agency’s clients. His passion, vision, determination and commitment truly are forces to be reckoned with. His approach to Hispanic marketing has proven to be effective, innovative, involving and, most importantly, results-producing.
Cathy López Negrete Executive Vice President/CFO/COO
All business, financial and operational departments are under Cathy’s able stewardship. She leads with kindness, plans with foresight, and manages change without fear. Apart from being incredibly savvy about business, she’s artistic, nurturing, and downright hilarious.
Howard Brown Vice President and General Manager
Seasoned, multifaceted, focused and fair describe Howard. He oversees the day-to-day functioning of our growing and expanding agency, now in four markets, keeping it on track for growth, accountability and profit.
Julio Arrieta Managing Director, Brand Leadership
Julio is a brand strategist by trade and a man with a passion for upcoming trends and groundswell consumer behavior. Julio has spent 20 years building successful brands in a variety of areas, including technology, financial services, automotive, retail, media, entertainment and more.
Gustavo Foldvari Group Planning Director
Gustavo has been mining consumer insights for some of the world’s most recognizable brands for more than a quarter century. His desk is the place where the client's business objectives, the consumer's voice, the agency's insights, and the creative's executions come together.
Gerry Loredo Director of Business Analytics
Gerry brings a highly disciplined and fact-based approach to the Business Analytics department. He has extensive experience using quantitative tools to gain a deep understanding of the category, generate actionable insights, and quantify the value of investment in the Hispanic market.
Fernando Osuna Chief Creative Officer
Thanks to FerO’s keen eye, brand insight and creative vision, he now leads all the creative efforts for every one of our clients. It’s quite a job, but FerO handles it with both determination and, despite the pressure, an irresistible charm.
Vicent Llopis VP, Executive Creative Director
Vicent encourages the team at Lopez Negrete Communications to put creativity and new media front and center in every project. If it’s digital, new, social or even traditional, Vicent’s the guy to make it work creatively for the client.
Rodrigo Fernandez Del Castillo Research Director
Rodrigo has conducted primary research across the U.S. and multiple countries in Latin America, Europe, Asia and Africa; always with the goal to gain unique insight into people’s lives in order to inform meaningful, consumer-centric products and brand communications.