Challenge Walmart was seeking to grow their relationship with Latina moms in the United States, improving their online experience and encouraging them to go beyond traditional shopping.
Solution We created a bilingual micro site within Walmart.com to provide Latino moms with trustworthy information on caring for their babies. Like advice from a friend, but with shopping recommendations.
Results Both Latina and non-Latina moms flocked to the site, and spent more time browsing once they were there. What began as a Hispanic consumer initiative, quickly became a total-market solution.