Baby CenterWATCH CASE STUDY
Challenge Walmart was seeking to grow their relationship with Latina moms in the United States, improving their online experience and encouraging them to go beyond traditional shopping.
Solution We created a bilingual micro site within Walmart.com to provide Latino moms with trustworthy information on caring for their babies. Like advice from a friend, but with shopping recommendations.
Results Both Latina and non-Latina moms flocked to the site, and spent more time browsing once they were there. What began as a Hispanic consumer initiative, quickly became a total-market solution.