Challenge Although Hispanics made up 17% of the population, only 5% of anglers were Hispanic. The Recreational Boating and Fishing Foundation (RBFF) wanted to convince the Hispanic community that fishing really is for them.
Solution We created, a bilingual responsive website to encourage outdoor enthusiasts to give fishing and boating a try, and provide them with the information and resources they need to do so.
Results Hispanic anglers are popping up everywhere, and we’re taking the credit for some of those numbers. In addition, the site successfully generated 89% of referrals to state fishing license pages.