Música UnsignedWATCH CASE STUDY
Challenge Verizon wanted to drive sales, awareness and engagement in Hispanic millennials, and organically demonstrate the speed, coverage and reliability of the Verizon network.
Solution We gave unsigned bands a chance to share their music with the world and get voted to the top—empowered by Verizon’s technology, of course! We then gave the winning band a chance to record their first professional single.
Results Lots of engagement and excitement around #MusicaUnsigned. The #MusicaUnsigned hashtag was used 2,818 times and reached more than 11.5M users.