Challenge Verizon wanted to drive sales, awareness and engagement in Hispanic millennials, and organically demonstrate the speed, coverage and reliability of the Verizon network.
Solution We gave unsigned bands a chance to share their music with the world and get voted to the top—empowered by Verizon’s technology, of course! We then gave the winning band a chance to record their first professional single.
Results Lots of engagement and excitement around #MusicaUnsigned. The #MusicaUnsigned hashtag was used 2,818 times and reached more than 11.5M users.