Challenge Verizon Wireless wanted to become an integral part of the social conversation during the 2014 World Cup. Because, who didn’t?
Solution We saw a perfect opportunity. Thanks to live streaming on cellphones, this was the first World Cup where fans didn’t have to sit down in front of a television to watch a soccer match. We captured this exciting phenomenon with a full-blown campaign centered around this idea of #MeAgarrolElGol, or literally, “The goal caught me.”
Results Our digital goling videos blew everyone out of the water. Their engagement rates were so high, Facebook used them as an example to demonstrate the potential effectiveness of a video campaign.