Challenge During the 2014 World Cup, Verizon FiOS wanted to have a significant presence and stand out from its competitors. Our target LOVES soccer. But how do we tie that to FiOS?
Solution We rolled out 360 campaign Estadio Verizon to show that when you’re connected with Verizon FiOS, any seat in your home becomes the stadium.
Results Soccer fans from all over connecting, engaging and interacting with Estadio Verizon content. Call volume increased 6%, conversion rates increased 13% and Facebook tab visits experienced a huge increase of 538%.