Challenge During Hispanic Heritage Month, Verizon needed help building a relationship with the Hispanic consumer. Yeah, Verizon is a powerful network, but do they care about me?
Solution We developed “Crea Futuro,” a campaign formed organically by the stories of Hispanics who are shaping the future aided by Verizon’s technology.
Results Talk about an emotional connection! We showed people that they are powerful enough to make a difference and that their dreams and ideas can become a reality.