December 7, 2016
Lopez Negrete Communications’ President, CEO and co-founder Alex López Negrete received the prestigious Ohtli Award, a recognition from the government of Mexico during a ceremony at this year’s United States Hispanic Chamber of Commerce convention in Houston. Bestowed by the Government of Mexico to a leader outside of said country, the Ohtli celebrates the recipient’s commitment to lifting the Mexican or Latino community, along with their vision and impact. The award, consisting of a medallion, silver rosette, and a diploma, is presented once a year. It symbolizes opening a path to progress as reference to Ohtli being the Nahuatl word for “path” among the Aztecs.
“We’re thrilled that Alex has been recognized by the government of Mexico with the Ohtli award – the most prestigious honor that Mexico can offer a foreign citizen,” said USHCC President & CEO Javier Palomarez. “Alex has built one of the nation’s preeminent multicultural full-service advertising agencies, with a client roster including some of the world’s most iconic brands. He is an exceptional entrepreneur and a true role model for the Hispanic community. The USHCC congratulates him for his extraordinary achievement.”
Alex López Negrete received the Ohtli for his outstanding career as a community and business leader. Lopez Negrete Communications, Inc., is the largest independent Hispanic agency in the U.S., with a diverse set of clients, spanning various industries. The success of the agency and its status as an inspiration to Mexican and other Hispanic entrepreneurs who want to innovate and contribute to their new country is one reason Mr. López Negrete was chosen to receive this award. Lopez Negrete’s multicultural vision, which favors the integration of the immigrant and Hispanic community in this country, was also a factor. Additionally, the valuable work of the Lopez Negrete Hispanic Marketing Education Fund, which supports studies of Hispanic youth, was recognized.
“To impact my community and to deliver on my promise and commitment to the constituencies I hold myself accountable to is reward enough,” said López Negrete. “However, to receive the Ohtli Award, as a Mexican-American, is far beyond my dreams and expectations.”
ABOUT LoPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing full-service marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Award winning throughout a rich, 30-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon Communications Inc. (Wireless and Telecom), Bank of America, Walmart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, Chrysler Group LLC, Feld Entertainment, the Recreational Boating and Fishing Foundation, and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 250 employees, who keep clients at the forefront of a burgeoning Hispanic market.
The largest minority segment in the U.S. is making strides as the most sought-after demographic for marketers. Hispanics make up 17% of the total U.S. population and are impacting the economy with how they spend for the holidays. Learn more about their shopping trends this holiday season and see just how long their shopping season […]