October 28, 2016
We invite you to meet some people who represent the Hispanic community from different positions, professions and perspectives in Houston. They reflect the diversity that characterize this city, from those born in Houston to those who have made careers here after coming from Latin American countries and even from Spain.
You can find them in different industries, such as energy, finance, culture and even in social and political fields, people like Senator Ted Cruz, a Republican from Texas, and other local officers and activities. They also bring prestige to the world of sports, arts and entertainment. In fact, three very popular sports in Houston have Latino athletes, while the Houston Symphony Orchestra is conducted by a Colombian.
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A typical holiday custom in Latin American countries has made its way to the United States. Día de los Muertos, or Day of the Dead, is a two-day celebration, November 1-2, when families unite to celebrate the lives of the deceased. The festivities begin at their homes with homemade altars, food, drinks and family activities. […]
Leaders from various communities will head the group As published on October 10, 2016 on Adweek.com By Katie Richards As the advertising industry continues to find ways to improve upon it’s diversity problem and clients continue to demand more diverse agencies and work, the Association of National Advertisers announced today the launch of a new group […]
10.03.2016PR, social media director for Lopez Negrete Communications touts the city’s diversity, innovation, and southern hospitality
As published on October 3, 2016 on PRWeek.com By: Alison Kanski Houston is likely best known for its famous movie reference: Apollo 13’s “Houston, we have a problem.” But the massive city, both in population and geographic size, has a bustling PR sector and has few problems of its own as it continues to grow. In […]
As published online on MediaPost on September 8, 2016. BY TANYA GAZDIK Fiat Chrysler Automobiles is launching a campaign for its Dodge Ram pickup geared toward the Hispanic audience. The campaign, from Lopez-Negrete Communications, Houston, was created with a number of insights in mind, including that Hispanics are more likely to be self-employed and be “their […]